Online Writing Portfolio: 5 Ways to Design Yours to Dazzle Clients
If you haven’t set up a writing portfolio yet, or yours needs a major overhaul, now is always a good time to change that. With off-site options, you can literally set up a writing portfolio in 30 minutes or less. If you choose to create a writing portfolio on your own site (recommended), it might take a little longer. But it’s worth the effort. Exploration and development of oil and gas fields at home and abroad is getting harder and more complex, and a large number of new technologies keep emerging.
Struggling to write about yourself? This guide is here to help. The purpose of putting together an About Writung page is to help you better market yourself. How many paragraphs should you have? Build your professional portfolio website in minutes. Start your free day trial today, no credit card required. Keep the page name simple.
This is your own space for representing yourself on the web. Let yourself feel at home, and write your About page the same way you would normally speak. Decide what works for you. Your biography should be descriptive, but not too long. Just go wrting job headings, dates, and a quick description of your work and skills.
If you do a lot of commissions or commercial work, you may decide to simply what are the signs of blocked arteries recent clients or projects. Including links to past work is a good way to let visitors find out more. Depending on the kind of work you do, client testimonials might be appropriate to include here as well. Are you a dog owner? Do you like to paint in your spare time? Do you have a passion for skiing?
Choose a photo that represents your personality. Either way, adding a photo will make your online portfolio website stand out by letting visitors to your website to put a face to your name.
Review all sections in your portfolio and make sure you check both in plain text and rich text content. Of course, it may take a bit of time at first and several drafts, but you can tweak them along pottfolio way and as you have more experience to add. Want more portfolio website tips?
Log in Get Started. Features Galleries Resources Video Search. Format Team August 16, Add a few personal details Are you a dog owner? Include a photo of yourself Choose a photo that represents your personality.
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Nov 07, · Select your writing portfolio samples with your target client and niche(s) in mind. Choose relevant samples that would appeal to potential clients and are in niches that you want to write in. And in you include testimonials in your writing portfolio, be sure they come from reputable sources who represent your ideal target. 2. However, to write a really strong portfolio you should also demonstrate an action plan for future development. Think about what knowledge and skills might address the professional weaknesses that your reflections reveal, and indicate how you intend to develop these. Mistakes to Avoid in Writing Reflective Portfolios. Write with style - write in an informal style, like you would explain your topic to a friend. Don't worry too much about correcting mistakes or how it sounds. This may interrupt the flow of thoughts you want to write about. You can always correct them later. 3. Take a .
Your writing portfolio is one of your most important marketing tools to attract and impress potential clients. Point a prospect to your portfolio, and you want to capture their attention with an attractive and appealing design and great writing so they hire you.
If your writing portfolio is confusing or uninviting, the prospect might click away and never return. As a moderator inside the Freelance Writers Den , one of my tasks is reviewing writer websites.
But you need to do it right. Your writing portfolio, especially, is one of the first touch-points that can turn a prospect into a paying client. Carol invited me to share some of the different ways you can present your online writing portfolio, along with the pros and cons of each option.
Portfolio creation sites and content provider marketplaces are both off-site options that can help you put together samples of your best work quickly. These are website platforms where you create a writer website of sorts. They provide a design platform that enables you to include some basic information about yourself, links to your social profiles and the ability to set up a visually-appealing portfolio. A few examples include:. Pros These type of portfolio creation sites are designed to make it easy to create a visually-appealing writing portfolio.
If you have poor website skills and limited time to get an online writing portfolio set up, portfolio creation sites can help. Cons Most content creation sites offer a free version and a paid version. You only have a limited number of writing samples you can point prospects to before you have to pay a monthly fee.
In some cases you can use your own domain and point it to the platforms server. And for a long time, these sites were a poor place to find good clients.
Some examples include:. You create a writing portfolio on their site. When a publisher or company tells the content marketplace they need a writer, the content marketplace sifts through its talent pool. Then they point their client to the best writing portfolios on their site to match their needs. And if yours rises to the top, you get an offer to work on a project. Pros Creating your writing portfolio on a content-provider site puts you in an active marketplace where there are publishers and companies looking for writers.
Pay on these marketplaces can be quite good. Within content-provider marketplaces, you still need to do active marketing to work the platform and get the most out of it. Many writers become contributors on these platforms, which can help boost your chances of landing clients. Therefore, your energy may be better invested generating clients through active marketing and sending them back to your own website. If you do invest in your own active marketing, sending clients to a third-party site puts you at risk of losing the client to another writer if they choose to explore their options.
These marketplaces often have tougher editorial procedures and sometimes longer and faulty communication channels that can make writing gigs more frustrating. LinkedIn is another off-site option to create a writing portfolio. Even if you have a portfolio setup elsewhere, developing your LinkedIn profile can connect you with more prospects and clients. Some of my best-paid gigs have come from people who actively seek my services on LinkedIn and review my portfolio.
Within your profile, LinkedIn offers lots of options to add additional content—links to clips, thumbnails, slideshows, videos, PDFs and more. Use these to add some of your top samples to your Summary. Many writers also use the Experience Section to link to their work. Millions of companies—both big and small—are active on LinkedIn. Many use LinkedIn to search for freelance writers in a specific niche. The LinkedIn Profile has become the modern-day version of the resume.
Using it to show off your writing portfolio also provides social proof that makes you more appealing to prospects. Your second option, and the most commonly used, is to present your portfolio on your writer website. In terms of portfolio layouts, lists can work if they are organized, neat and tidy. Here are a couple of writing portfolio examples that contain images and structured layouts. Here are a few examples:.
Example 1 Sean Carey first had a basic list of samples. But after having his website reviewed inside The Den, he created a more visual portfolio. Example 2 My own portfolio uses thumbnails and has sorting buttons at the top to help clients quickly find the types of samples that might appeal to them. Example 3 Mahesh at Enlighten Writing has organized his portfolio into sections.
He also uses thumbnail images but has gone the extra mile to add the company logos over each image, which adds some additional credibility to his samples. Example 4 In another example, we see a portfolio that only has images, with no titles or structured organization. Though it does look visually appealing, it leaves me wondering what these samples are all about. Sure, I could guess that some of them are food related but are they blog posts, sales copy, email samples?
Your writer website is owned by you and is the hub of your business and marketing activities. As you grow, your website and writing portfolio grows, encouraging more people to visit. Bringing people to your site often means they will click around to learn more about you and your services. You can add as much or as little copy to your own site as you desire, which boosts your SEO and enables people to find you directly in search engines.
You also need to become a little tech savvy in order to add thumbnail images, tables, or a plugin to your site. However, you can easily learn these skills through YouTube videos and online research.
With off-site options, you can literally set up a writing portfolio in 30 minutes or less. If you choose to create a writing portfolio on your own site recommended , it might take a little longer. Your writing portfolio can be a powerful marketing tool to help you attract your ideal clients, move up, and earn more.
Need help creating your writing portfolio? Jedha Dening is a freelance health business writer and copywriter who creates compelling B2B and B2C content and content marketing strategies for healthcare companies worldwide.
Related: How to make money writing. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Notify me of followup comments via e-mail. You can also subscribe without commenting. Great article! There is no single solution, especially when it comes to design. It is constantly being improved by combining different techniques. However, it is worth considering the interests of your target audience when developing a design.
Excellent recommendations! Thank you for putting these tips together. I especially like the visual thumbnails that enlarge and are organized on the portfolio website according to categories per content area. I was looking since days to create an online portfolio in the 3 niches I specialize in Healthcare, Finance, and Career. All the options mentioned are really great! Can you please tell me which way of creating a writing portfolio works the best for all the 3 niches?
I suggest using the category design approach. Include three sections on your portfolio website that include content you created for each subject area. That way you can list all of your related content in the 3 different niches you specialize in on one website. When you include content you created that demonstrates your work in each niche, you demonstrate to prospective clients that you are versatile and this will most likely generate more work for you, rather than limiting yourself to only showcasing one niche.
Click here…and so on, to direct people from each niche straight to their relevant materials. So that can work well. This is just what I needed. It has great information that I am going to use right away. Perfect timing! Very helpful article. I would also add that prospective clients should be able to read samples easily when they click on thumbnail images. Really great point — writers, the reason your clips are there is so prospects can READ them. Ideally the portfolio samples will link to published works online more social proof.
But you can also create pdfs and link to those, or make those viewable, as they are easier to read and can be formatted to be more visually engaging. And the prospect wanted to check out my portfolio and the best I could do is point them to my Upwork profile. Will be using your tips to set up my portfolio today. No more procrastination about this. Also, the more clients you have trying to hire you the more you can charge. You have a great library full of information on your site.
Spent over 2 hours reading and still not even close to finishing. I feel I want to start on short assignments and not long assignments that could take several weeks or more. I am starting to approach Catalog companies in listing and describing their products.