Rational Choice Theory
A consumer is rational if he decides for the option that maximizes his/her utility. When studying the bachelor for Economics, in microeconomics class, the teacher would always tell you that it is assumed that consumers are rational, meaning that they maximize their profits based on their utility payoffs. Economists argue that a utility maximizing individual is noted as a ‘rational consumer’ in the market. Someone is considered a ‘rational consumer’ because they are focused on their own self-interest; they maximize their utility in order to gain the most for themselves. As such, self-interest is the driving force of all decision-making.
In this sense a consumer is rational if he always chooses the feasible alternative that he most prefers. Artional choice of an alternative that is not the best is irrational. The standard axioms of consumer theory for choice under certainty are: 1. If a consumer's preferences satisfy these axioms he can be described as rational. From: consumer rationality rattional A Dictionary of Economics ».
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In economics a rational consumer is defined as the people who act in a rational way and make rational choices, namely spending their money wisely. Utility is a term used to measure the amount of pleasure a consumer gains from a good or service they choose to invest in, thus spending our money wisely, in economic terms is a method of maximizing our own utility. Apr 18, · The rational consumer is an extension of the rational man, or homo economicus, which is the economic concept of a perfectly rational and acutely self-interested agent who is capable of optimally pursuing his interests and ends and making rational decisions. An example of a rational consumer would be a person choosing between two cars. Car B is cheaper than Car A, so the consumer purchases Car B.
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Rational choice theory states that individuals use rational calculations to make rational choices and achieve outcomes that are aligned with their own personal objectives. These results are also associated with maximizing an individual's self-interest. Using rational choice theory is expected to result in outcomes that provide people with the greatest benefit and satisfaction, given the limited option they have available.
Many mainstream economic assumptions and theories are based on rational choice theory. Rational choice theory is associated with the concepts of rational actors, self-interest, and the invisible hand.
Rational choice theory is based on the assumption of involvement from rational actors. Rational actors are the individuals in an economy who make rational choices based on calculations and the information that is available to them. Rational actors form the basis of rational choice theory. Rational choice theory assumes that individuals, or rational actors, try to actively maximize their advantage in any situation and, therefore, consistently try to minimize their losses.
Economists may use this assumption of rationality as part of broader studies seeking to understand certain behaviors of society as a whole. Adam Smith was one of the first economists to develop the underlying principles of the rational choice theory. The invisible hand itself is a metaphor for the unseen forces that influence a free market economy.
First and foremost, the invisible hand theory assumes self-interest. Both this theory and further developments in the rational choice theory refute any negative misconceptions associated with self-interest. Instead, these concepts suggest that rational actors acting with their own self-interest in mind can actually create benefits for the economy at large.
According to the invisible hand theory, individuals driven by self-interest and rationality will make decisions that lead to positive benefits for the whole economy. Through the freedom of production, as well as consumption, the best interests of society are fulfilled. The constant interplay of individual pressures on market supply and demand causes the natural movement of prices and the flow of trade.
Economists who believe in the invisible hand theory lobby for less government intervention and more free-market exchange opportunities. There are many economists who dispute the veracity of the rational choice theory and the invisible hand theory.
Dissenters have pointed out that individuals do not always make rational, utility-maximizing decisions. The field of behavioral economics is a more recent intervention into the problem of explaining the economic decision-making processes of individuals and institutions. Behavioral economics attempts to explain—from a psychological perspective—why individual actors sometimes make irrational decisions, and why and how their behavior does not always follow the predictions of economic models.
Critics of rational choice theory say that, of course, in an ideal world people would always make optimal decisions that provide them with the greatest benefit and satisfaction. However, we don't live in a perfect world; in reality, people are often moved by emotions and external factors. The Nobel laureate Herbert Simon, who rejected the assumption of perfect rationality in mainstream economics, proposed the theory of bounded rationality instead.
This theory says that people are not always able to obtain all the information they would need to make the best possible decision.
Simon argued that knowledge of all alternatives, or all consequences that follow from each alternative, is realistically impossible for most decisions that humans make. Similarly, the economist Richard Thaler pointed out further limitations of the assumption that humans operate as rational actors. Thaler's idea of mental accounting shows how people place greater value on some dollars than others, even though all dollars have the same value.
Like all theories, one of the benefits of rational choice theory is that can be helpful in explaining individual and collective behaviors. All theories attempt to give meaning to the things we observe in the world. Rational choice theory can explain why people, groups, and society as a whole make certain choices, based on specific costs and rewards.
Rational choice theory also helps to explain behavior that seems irrational. Because a central premise of rational choice theory is that all behavior is rational, any action can be scrutinized for its underlying rational motivations. Individuals do not have perfect access to the information they would need to make the most rational decision every time.
According to rational choice theory, rational investors are those investors that will quickly buy any stocks that are priced too low and short-sell any stocks that are priced too high. An example of a rational consumer would be a person choosing between two cars. While rational choice theory is logical and easy to understand, it is often contradicted in the real world.
For example, political factions that were in favor of the Brexit vote, held on June 24, , used promotional campaigns that were based on emotion rather than rational analysis. These campaigns led to the semi-shocking and unexpected result of the vote—the United Kingdom officially decided to leave the European Union.
Rational behavior may not involve receiving the most monetary or material benefit; the benefit of a particular choice could be purely emotional or non-monetary. For example, while it is likely more financially beneficial for an executive to stay on at a company rather than take time off to care for their new newborn child, it is still considered rational behavior for them to take time off if they feel that the benefits of the time spent with their child outweigh the utility from the paycheck they receive.
Rather, they use a logical decision-making process that takes into account the costs and benefits of various options, weighing the options against each other. Adam Smith, who proposed the idea of an "invisible hand" moving free-market economies in the mids, is usually credited as the father of rational choice theory.
The main goal of rational choice theory is to explain why individuals and larger groups make certain choices, based on specific costs and rewards. According to rational choice theory, individuals use their self-interests to make choices that will provide them with the greatest benefit. People weigh their options and make the choice they think will serve them best. States, intergovernmental organizations, nongovernmental organizations, and multinational corporations are all made up of human beings.
In order to understand the actions of these entities, we must understand the behavior of the humans running them. Rational choice theory helps to explain how leaders and other important decision-makers of organizations and institutions make decisions. Rational choice theory can also attempt to predict the future actions of these actors. One of the strengths of rational choice theory is the versatility of its application. It can be applied to many different disciplines and areas of study.
It also makes reasonable assumptions and compelling logic. The theory also encourages individuals to make sound economic decisions. By making sound economic decisions, it is possible for an individual to acquire more tools that will allow them to further maximize their preferences in the future.
The majority of classical economic theories are based on the assumptions of rational choice theory: individuals make choices that result in the optimal level of benefit or utility for them. Further, people would rather take actions that benefit them versus actions that are neutral or harm them.
Although many criticisms of rational choice theory exist—because people are emotional and easily distracted, and therefore, their behavior does not always follow the predictions of economic models—it is still widely applied across different academic disciplines and fields of study.
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Your Money. Personal Finance. Your Practice. Popular Courses. Economics Behavioral Economics. Table of Contents Expand. What Is Rational Choice Theory? Understanding Rational Choice Theory. Self-Interest and the Invisible Hand.
Advantages and Disadvantages of Rational Choice Theory. Examples of Rational Choice Theory. The Bottom Line. Key Takeaways Rational choice theory states that individuals rely on rational calculations to make rational choices that result in outcomes aligned with their own best interests. Rational choice theory is often associated with the concepts of rational actors, self-interest, and the invisible hand.
Many economists believe that the factors associated with rational choice theory are beneficial to the economy as a whole. Pros of Rational Choice Theory Helpful in explaining individual and collective behaviors All theories attempt to give meaning to the things we observe in the world.
Can help to explain behavior that seems irrational. Cons of Rational Choice Theory Individuals do not always make rational decisions.
In reality, people are often moved by external factors that are not rational, such as emotions.