The persistence of local culture
Cultural globalization, phenomenon by which the experience of everyday life, as influenced by the diffusion of commodities and ideas, reflects a standardization of cultural expressions globally. Although homogenizing influences exist as a result of this phenomenon, they are far from creating a single world culture. The current era of globalization, with its unprecedented acceleration and intensification in the global flows of capital, labour, and information, is having a homogenizing influence on local culture. While this phenomenon promotes the integration of societies and has provided millions of people with new opportunities, it may also bring with it a loss of uniqueness of local culture, which in turn can lead .
Cultural globalizagion refers to the dynamic process of interconnection and assimilation of cultures, from globakization a homogeneous and common culture is generated in the world. Globalization is a process that encompasses in principle, the economic, political and social but, which affects both the positive and negative way the diversity of cultures that exist. Globalization, as a mode of production and capitalist development that seeks the welfare of society in general, has imposed throughout the world various vlobalization, industrial, technological and political patterns that have disrupted various cultural identities.
That is, cultural globalization is the result of a set of measures that seek the continuous development of society and, which has greatly fostered and increased international relations and cultural exchanges, among individuals seeking an opportunity for individual development. In this way millions of people in the world have been interconnected, they have met and met for various reasons, which has allowed cultural exchange.
However, taking into account the economic and industrial development driven by globalization, it can be seen globalizwtion more how this phenomenon has brought about large-scale cultural changes, both in the consumption of goods and services. It should also be mentioned that the important technological development in the area of communication has allowed social, labor, academic, family relationships, among others, to be much easier and faster without losing contacts. From this coming and going of information and exchange of goods and services, the different cultural expressions that exist are interconnected and, as a result of this sum, a globalized culture of which all individuals have a notion is forming.
However, each person knows how to recognize their cultural differences, therefore, they identify themselves as a citizen who has their own cultural identity. Examples of cultural globalization can be seen in those customs that have been adapted to the characteristics of others, that is, they are redefined and, this is observable through artistic what shoes does kobe bryant wear, fashion, gastronomy, music, among others, in any country.
For example, listening to the song of a famous musical band on every what file is itunes music stored in without the difference in languages??
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The international “faculty club”
May 25, · ‘Cultural globalisation refers to the rapid movement of ideas, attitudes, meanings, values and cultural products across national borders. Underlying these various visions of globalization is a reluctance to define exactly what is meant by the term culture. During most of the 20th century, anthropologists defined culture as a shared set of beliefs, customs, and ideas that held people together in recognizable, self-identified groups. Scholars in many disciplines challenged this notion of cultural coherence, especially as it became evident that . Jan 20, · Cultural globalization includes the spreading of certain traditions and rituals. The ultimate consequence of cultural globalization is a world that seems smaller, and in which interactions take place more rapidly. While information once took weeks, or even months, to travel long distances, communications are now nearly instantaneous.
Underlying these various visions of globalization is a reluctance to define exactly what is meant by the term culture. During most of the 20th century, anthropologists defined culture as a shared set of beliefs, customs, and ideas that held people together in recognizable, self-identified groups. Scholars in many disciplines challenged this notion of cultural coherence , especially as it became evident that members of close-knit groups held radically different visions of their social worlds.
Culture is no longer perceived as a knowledge system inherited from ancestors. As a result, many social scientists now treat culture as a set of ideas, attributes, and expectations that change as people react to changing circumstances.
Indeed, by the turn of the 21st century, the collapse of barriers enforced by Soviet communism and the rise of electronic commerce have increased the perceived speed of social change everywhere. The term local culture is commonly used to characterize the experience of everyday life in specific, identifiable localities.
Given the strength of local cultures , it is difficult to argue that an overarching global culture actually exists. Jet-setting sophisticates may feel comfortable operating in a global network disengaged from specific localities, but these people constitute a very small minority; their numbers are insufficient to sustain a coherent cultural system.
It is more important to ask where these global operators maintain their families, what kind of kinship networks they rely upon, if any, and whether theirs is a transitory lifestyle or a permanent condition. For most people, place and locality still matter. Even the transnational workers discussed by Appadurai are rooted in local communities bound by common perceptions of what represents an appropriate and fulfilling lifestyle.
Research on globalization has shown that it is not an omnipotent , unidirectional force leveling everything in its path. Because a global culture does not exist, any search for it would be futile. It is more fruitful to instead focus on particular aspects of life that are indeed affected by the globalizing process.
Instantaneous communication, predicted McLuhan, would soon destroy geographically based power imbalances and create a global village. There can be little doubt that people perceive the world today as a smaller place than it appeared to their grandparents. The telephone was not an option, even in dire emergencies. By the late s, the grandchildren of these first-generation migrants were carrying cellular phones that linked them to cousins in cities such as Kolkata Calcutta , Singapore , or Shanghai.
Awareness of time zones when people will be awake; what time offices open is now second nature to people whose work or family ties connect them to far-reaching parts of the world. CNN became an icon of globalization by broadcasting its U. Live coverage of the fall of the Berlin Wall in , the Persian Gulf War in , and extended coverage of events surrounding the terrorist attacks in New York City and Washington, D.
Some governments have responded to such advances by attempting to restrict international broadcasting, but satellite communication makes these restrictions increasingly unenforceable. Since the mids, the cost of international flights has declined, and foreign travel has become a routine experience for millions of middle- and working-class people.
Foreign travel no longer involves the challenge of adapting to unfamiliar food and living arrangements. CNN has been an essential feature of the standardized hotel experience since at least the s. More significantly, Western-style beds, toilets, showers, fitness centres, and restaurants now constitute the global standard.
A Japanese variant on the Westernized hotel experience, featuring Japanese-style food and accommodations, can also be found in most major cities.
These developments are linked to the technology of climate control. In fact, the very idea of routine global travel was inconceivable prior to the universalization of air-conditioning. Modes of dress can disguise an array of cultural diversity behind a facade of uniformity. In the early years of the 21st century, North Korea and Afghanistan were among the few societies holding out against these globalizing trends.
Stylized trouser-suits, with silk scarves and colourful blouses analogues of the male business suit , are now worldwide symbols of modernity, independence, and competence. Moreover, the export of used clothing from Western countries to developing nations has accelerated the adoption of Western-style dress by people of all socioeconomic levels around the world. Some military fashions reflect a similar sense of convergence.
Rebel fighters, such as those in Central Africa, South America , or the Balkans, seemed to take their style cue from the guerrilla garb worn by movie star Sylvester Stallone in his trilogy of Rambo films.
In the s the United States military introduced battle helmets that resembled those worn by the German infantry during World War II. Many older Americans were offended by the association with Nazism , but younger Americans and Europeans made no such connections. Chinese fashion underwent sweeping change after the death in of Communist Party Chairman Mao Zedong and the resultant economic liberalization.
Western suits or casual wear became the norm. The androgynous gray or blue Mao suit essentially disappeared in the s, worn only by communist patriarch Deng Xiaoping and a handful of aging leaders who dressed in the uniform of the Cultural Revolution until their deaths in the s—by which time Mao suits were being sold in Hong Kong and Shanghai boutiques as high-priced nostalgia wear, saturated with postmodern irony.
Cultural globalization. Videos Images. Additional Info. Load Previous Page. The persistence of local culture Underlying these various visions of globalization is a reluctance to define exactly what is meant by the term culture. Experiencing globalization Research on globalization has shown that it is not an omnipotent , unidirectional force leveling everything in its path. Indian businessman using a cell phone on a train. Know how connecting flights contribute to the rapid growth in global connectivity.
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